Successful Multi-Level Marketing

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2010-09-28T12:27:00.000-07:00

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The Secret to Choosing the Right MLM

2009-06-09T17:01:00.000-07:00

Due to the promise of amazing incomes and the flexibility of working from the comfort of one's own home, multi-level marketing programs, also known as MLM are in high demand. These programs offer their members the ability to create wealth by selling vitamins, vacation packages, long distance service, discount cards - you name it. By "bringing other people into the business" members are able to profit off their downline's sales, receive bonuses, and make "passive income".

So how do you choose the best one? Do you pick the product that is cheaper? Do you pick the supplement with the higher ORAC or the one that has every vitamin and mineral under the sun? Do you pick the newest product on the market with the unbelievable never done before compensation plan? Or do you pick the patented tech gadget?

With so many choices it's easy to lose sight of the goal - to create wealth. In selecting your MLM all that matters is that your product holds real value and provides a solution to the end consumer. Stop stressing about the features and price point. Select a product that you believe in and focus on one thing - MARKETING.

You could have the best Super Vitamin or newest never seen before Tech Gadget, but unless you know how to market it to the right people, you wouldn't make one red cent. The money is not in the product. It is in knowing how to market the product.

Most successful network marketers have bounced around form product to product until stumbling across a marketing system that provided them with the tools to make their product (whatever it may be) attractive to consumers. The secret to choosing the right MLM is not in the product but in the marketing system. Take the time to educate yourself about the business of MLM. Study. Read. Learn from successful marketers and you will be able to find success in just about any reputable MLM of your choosing.

Handling Objections, Part 2

2009-03-03T11:26:00.000-08:00

By Randy Gage - February 22nd, 2009

Of all the comments posted on dealing with objections, not having enough money was brought up the most. And ironically, it may be the easiest objection to deal with.Here’s the important thing with this…

You must deal early on with the elephant in the room: namely the current economic crisis. This needs to be mentioned at the start of every presentation these days. And perhaps be a part of any invitation you do. Here’s why…

You prospects are watching TV, reading the papers, and listening to the radio. And all of these media outlets are broadcasting doom and gloom 24/7. These fear-based messages create uncertainty and hesitancy in most who are exposed to them. So even if you have an amazing, compelling presentation, it’s likely your prospect will be thinking that it all sounds great – but the prudent action right now is no action. Their fear mentality leads them to believe their best course of action is to hoard whatever few resources they have left.
But this reaction is very easy to short-circuit…

Simply make it clear in the invitation process or at the beginning of the presentation that you’re offering them a way to beat the recession, protect themselves against further erosion, and even leverage the current economic situation to springboard ahead.

This simple action will create a 180 degree difference in your results. Now during the presentation, your prospect is viewing the business as an opportunity to earn their way out of difficulty, not an expense threatening to make things possibly worse.

If you don’t address the economy, they think you’re out of touch with reality and assume you don’t realize that now is not the time for action. Deal with the issue up front and they have confidence that you have an idea of what they’re facing, and how to best deal with it.

I can tell you this: Most of you reading this are working programs requiring less upfront investment than mine. The business kit in my program is approximately US$1,000, and I also insist that they purchase some business tools raising that stake to about $1,500.

I always deal with the reason why it’s important for the prospect to invest in his future during times like these, and they always find a way. The truth is, if you show someone that they really can make the kind of incomes we have in this profession – they will always find the money. As my sponsor Eric Worre would say, it’s all about building trust, transferring belief.

We’ll look at some of the other objections in future posts. In the meantime remember the really good news: You get to choose whether to be the slum dog or the millionaire!
-RG

The Pyramid Objection

2009-03-03T11:22:00.000-08:00

By Randy Gage - February 24th, 2009

Okay continuing with our series on handling objections, let’s deal with the pyramid one.Now I must say it seems shocking that this was even mentioned. Because I believe this has stopped being an issue some time ago. Let me tell you why I say that…

As most of you know, I got back in the biz as a distributor again over three years ago. And the first order of business was designing a presentation. So I did as I’ve always done in the past, and put in a section on the difference between a legitimate network marketing program and an illegal pyramid scheme.

And noticed that prospects seemed bored or even perplexed at that stage of the presentation…
So we took that section out. And enrollments actually went up. What happened?

The pyramid issue wasn’t an issue any more. Talking about it distracted from the natural flow of the presentation and the benefits of the business. With others, simply raising the subject probably seemed defensive and raised some doubts in their mind.

The reality is, our profession has really come into its own over the last ten years. We’ve become mainstream and the favorable press and public perception has followed.

So if you are getting this objection, the question to ask is, what are you doing to cause this? If you’re bringing it up in your presentation, drop it. If it’s not in your presentation and you’re still getting this, it means your presentation seems weak and uncertain. If this is the case, you need to be using 3rd party resources, so the opportunity is the focus, not you.

More in the next post…
-RG

Don’t Have Time Objections

2009-03-03T11:21:00.000-08:00

By Randy Gage - February 28th, 2009

Another objection people mentioned getting a lot is that their prospects say they don’t have enough time to do the business. I actually heard this about an hour ago when I was helping one of my leaders on a 3-way call.So how do you deal with this?

Well like almost all of our objections, it’s better is you deal with it up front in the presentation itself. Here’s my “secret” wording that I used for a lot of years with success:
“When I first looked at this, I thought I was too busy. Then I realized something: I was busy being broke. And if I wanted to stop being broke, I would have to MAKE time for this business.” People really got it.

This time around, I couldn’t say that, because I was quite wealthy already when I got involved again. So now I explain that I was earning a lot of money, but I had to work hard every day to earn it. I wanted to create a residual income stream, and I wanted PASSIVE income. It’s the truth, so of course it works great.

Now here’s the only other thing I would tell you on this…
Don’t downplay the time to get an enrollment. When the prospect raised the issue on my call today, what I told him is that to be successful in the business, it will be necessary to spend 10 to 15 hours a week. And if he couldn’t do at least ten hours, it would be better if he didn’t get involved. But if he would sacrifice and find the ten hours somewhere, he could create a cash flow machine. He resonated with that, as I think most prospects do.

I think this is much better than trying to minimize the time involved. Tell the truth and prospects will always respect you more.

Just a reminder: In the top right corner, there is a blue box to sign up for updates. Then you’ll get a message whenever I make a new post on the blog. I have a REALLY fun idea for the next post. Watch this space.

Have a great weekend!
-RG

Testimonial for Nick & Grace

2009-03-03T11:17:00.000-08:00

Grace and I joined Kleeneze on 8th July 2008. Grace worked nights (full time) and I worked full time in the day. With two young children at home this meant we had to run our Kleeneze retail business at the weekends. We devoted 90 minutes on a Friday evening and 90 minutes on Sunday afternoon. We processed our order on a Tuesday evening and delivered the goods the following Saturday; 5 hours in total for the week.We delivered 100 catalogues per week, every week. We picked up £250 of orders in our first week, £110 of orders in our second week and £410 of orders in our third week; totalling £770 for our first period. We also hit our first bonus level at the end of our first period and managed to sign someone in by the end of our first period and because our new team member hit £400 of orders in their first 4 weeks we got our £160 join up fee back.Whilst all the above retail was being done we still found time to approach our friends and family and ask them to watch the opportunity DVD.

Toni Yates and Martin Webb

2009-03-01T07:27:00.001-08:00

Currently living in Wilmslow Cheshire

We joined Kleeneze in September 2003 after Toni gave up her full time job (IT Project Manager) to look after our two young children. We initially joined to earn £50 a week with a view to building a business for long term financial security. Now the children are at school, Toni works the business around the school day, which allows us to build our business and earn a full-time income whilst maintaining a work, life, balance. Martin works full time (IT Architect) and works the business part-time as well. In a nutshell Kleeneze has so far provided us with additional income to pay for holidays, house renovations, property investment and in the future will continue to improve our lifestyle and provide us with a pension that we can pass onto our children.

Some Advice To be successful

2009-02-23T16:46:00.000-08:00

What is Multi-Level-Marketing?

2009-02-22T17:33:00.000-08:00

This may give you some idea of the wealth-creating potential of MLM. You may not have the desire to become rich, but do read on. You have some desire to increase your income to some extent since your reading this blog. You may come to a conclusion that MLM is not for you; that's fine - it doesn't appeal to everyone. How ever, MLM allows you to create any amount of extra income that you wish to have. You can work part-time in MLM until your income from it exceeds your current income, thus enabling you to give up your current job. Most people realise at some stage in their live that wealth is rarely obtained by working for somebody else. Working for your self is not a guarantee of future wealth but its the only way that you have a chance of making a great deal of money.

Whats the catch?

It all sounds too good to be true; there must be a catch somewhere. No catch. Can any business be so flexible and virtually unlimited in potential? Yes, MLM is flexible and virtually unlimited in potential. You need no experience ir qualifications are necessary, Your background, financial postion, eduction and social class irrelevant. EARNINGS are direct proportion to effort. The only requirement is the payment of a joining fee. The only requirements for success are a strong desire for the level of success you want and a willingness to learn how to attain it.

So far only financial potential has been discussed. Thats not all it offers. Many successful distributors see other benefits of the business as being of equal importance as money they make from it. Friendships are made, there is personal development and the opportunity to help other people.

Is It Legal?

Not many types of business method have their own specific legislation to ensure fair play. As long as these are complied with (in addition to other general trading laws), then MLM is perfectly legal.

A number of the most reputable direct selling companies formed the Direct Selling Association in 1965. A code of practice was drawn up and approved by the Office of Fair Trading; this governs all aspects of the DSA members ' activities. The code ensures ethical practices by all members, a number of which use the MLM distribution method.